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Colleges rebrand humanities majors as job-friendly

By
Jon Marcus
Source
The Hechinger Report
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TUCSON, Ariz. ā€” Olivia Howe was hesitant at first to add French to her major in finance at the University of Arizona, fearing that it wouldnā€™t be very useful in the labor market.

Then her language skills helped her land a job at the multinational technology company Siemens, which will be waiting for her when she graduates this spring.

ā€œThe reason I got the job is because of my French. I didnā€™t see it as a practical choice, but now I do,ā€ said Howe, who, to communicate with colleagues and clients, also plans to take up German. ā€œThe humanities taught me I could do it.ā€

The simple message that majoring in the humanities pays off is being pushed aggressively by this university and a handful of others; they hope to reverse decades of plummeting enrollment in subjects that teach skills employers say they need from graduates but arenā€™t getting.

The number of undergraduates majoring in the humanities at the University of Arizona since 2018, when it introduced a bachelorā€™s degree in applied humanities that connects the humanities with programs in business, engineering, medicine and other fields. It also hired a humanities recruitment director and marketing team and started training faculty members to enlist students in the major with the promise that an education in the humanities leads to jobs.

Thatā€™s an uncharacteristic role for humanities professors, who have tended to resist suggestions that itā€™s their role to ready students for the workforce.

But itā€™s become an existential one.

Nationwide, between 2012 and 2022 the number of undergraduate degrees awarded in the humanities ā€” English, history, languages, literature, philosophy and related subjects ā€” fell 24 percent, according to the American ĒļæūŹÓʵ of Arts and Sciences. Itā€™s now below 200,000 for the first time in more than two decades.

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