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Herbert J. Gans was the Robert S. Lynd Professor of Sociology at the Columbia University. He published analyses in academic journals and widely read books, including The Urban Villagers, The Levittowners, Middle American Individualism, and The War Against the Poor. Gans was a major public spokesperson for sociology.

He served as President of the American Sociological Association (1988) and of the Eastern Sociological Association (1973). He was widely recognized as an important voice in the field of media studies, as reflected in his reception of the National Association of Educational Broadcasters Book Award for this 1979 book, Deciding What’s New, and the Freedom Forum Media Study Center’s Award for Distinguished Contribution to Media Studies (1995).